WHAT I DO

HOW IT WORKS

You feed me a brief in which you tell me about your business, your values, your target audience, your products/services and their characteristics.

A preferred media should be agreed from the start: that can be photography, stop motion animation, cinemagraph or a combination of those.

We discuss the estimated budget and we tailor the creation and production process to your needs.

We sign a creative works/services agreement.

NEXT

You’ll receive a set of creative proposals, in form of a mood board and indications for art direction, script, story board or sketches of the actual image, depending on the media, level of complexity of your project and budget.

Something like this. After you’ll approve those and the final cost, we can get to work.

THAT BEGINS WITH

Props making or sourcing and food acquisition.

The product sourcing, especially food, requires a trained eye and a lot of perseverance and it is best to be done by me or somebody from my team.

Sometimes it takes more than one day and implies visits to several specialist stores, producers and markets.

WHO DOES THE COOKING?

Depending on the type of product you have, that can be done by somebody on your team under my strict supervision, or entirely by me.

Whichever the case, an important step for a good image is the

FOOD STYLING

That means preparing food for the camera and it’s totally different from cooking, it consists in a set of specialized techniques. Visual know-how is also required, as is the knowledge of how to translate the perception of taste, aroma and appeal that one gets from an actual dish, to a two-dimensional photograph.

WHAT IF I DON’T LIKE THE IMAGES?

I use step by step approval for all stages of the project, so I can make sure that it never happens.

I’D LIKE TO TELL A STORY.
WOULD YOU DO THE CHARACTERS?

With great pleasure!

WHAT ARE THE COSTS?

Every project is unique. Every project requires different work time and resources.

Please don’t aks me to estimate a budget beforehand. Please take the time to meet me, write me an e-mail or discuss with me over the phone what you need. That will help me offer you the most relevant budget estimate for the project

WHAT ABOUT THE PRODUCTIVITY RATE?

That largely depends on the complexity of the project.

To give you some idea, the image bellow took about three days to make: one day for props sourcing and building the set-up, one day for the photoshoot and about half a day for the post production. The visual direction came from the agency and was pre-approved by the client.

Another example: a ten images project (of average complexity) would require one day to establish the visual direction, one day to make or source the props and ingredients, up to two days for the actual photo shoot and one day for post production. That’s four to five days.

I ALSO NEED SOME TEXT AND GRAPHICS TO GO WITH THE PICTURES

I know some guys!

LET'S TALK ABOUT YOUR NEXT PROJECT

If you need a food visual, product catalogue, package design, restaurant menu, cookbook, website or other food related project, i’d like to hear from you!